Last Updated: March 11, 2026

Welcome to Elara! We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.

1. Information We Collect

1.1 Personal Information

When you create an account with Elara, we collect:

• Account Information: Name, email address, password (encrypted)
• Profile Information: Journey type (prenatal/postnatal), pregnancy start date, pregnancy week
• Profile Photo: Optional profile picture uploaded by you

1.2 Health and Wellness Data

To provide personalized maternal wellness support, we collect:

• Mood Tracking: Daily mood entries and emotional well-being data
• Journal Entries: Personal notes and thoughts you record in the app
• Activity Data: Yoga sessions completed, meditation sessions, and wellness activities
• Favorites: Saved yoga videos and meditation audios
• Baby Development: Pregnancy week information and baby growth tracking data

1.3 Usage Information

• App Usage: Features accessed, time spent in app, content viewed
• Device Information: Device type, operating system, app version
• Performance Data: Crash reports and diagnostic information

2. How We Use Your Information

We use the collected information to:

• Provide Services: Deliver personalized maternal wellness content, recommendations, and tracking features
• Personalization: Customize your experience based on pregnancy stage and preferences
• Communication: Send important updates, notifications, and wellness reminders
• Improvement: Analyze usage patterns to improve app features and content
• Support: Respond to your inquiries and provide customer support
• Security: Maintain account security and prevent fraud

3. Data Storage and Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS
• Firebase Security: Your data is stored securely in Google Firebase with strict access controls
• Password Protection: Passwords are encrypted using industry-standard hashing algorithms
• Access Controls: Limited access to personal data by authorized personnel only

4. Data Sharing and Disclosure

4.1 We Do NOT Share

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4.2 Service Providers

We may share information with trusted service providers who assist in operating our app:

• Firebase/Google Cloud: Cloud storage and authentication services
• Analytics Providers: To understand app usage and improve features
• Push Notification Services: To send you wellness reminders (if enabled)

4.3 Legal Requirements

We may disclose information if required by law, court order, or to protect the rights, property, or safety of Elara, our users, or others.

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data stored in our systems
• Update: Edit your profile information at any time through the app settings
• Delete: Request deletion of your account and associated data
• Export: Request an export of your journal entries and wellness data
• Opt-Out: Disable notifications and marketing communications

6. Children's Privacy

Elara is intended for expectant and new mothers aged 18 and above. We do not knowingly collect personal information from individuals under 18 years of age. If we learn that we have collected information from a child under 18, we will delete it immediately.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You may request deletion of your account at any time through the app settings or by contacting us. After account deletion, we will remove your personal data within 30 days, except where retention is required by law.

8. Third-Party Services

Our app integrates with:

• YouTube: For yoga video content playback
• Firebase Services: Authentication, cloud storage, and database

Please note that these third-party services have their own privacy policies, and we encourage you to review them.

9. International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence. By using Elara, you consent to the transfer of your information to countries that may have different data protection laws than your country.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy in the app
• Sending you an in-app notification
• Updating the "Last Updated" date at the top of this policy

Your continued use of Elara after changes to this policy constitutes acceptance of the updated terms.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information (note: we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

12. GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing